NEW YORK, July 27 / -- Ckrush, Inc. (OTC Bulletin Board: CKRH), announced the launch today of a new website designed to take social networking to a whole new level, fusing the strength of internet peer-to-peer networks with the power of being a studio mogul. LiveMansion.com -- a participatory creative community in which the members call the shots -- will function as a producer on Ckrush's next feature film, LIVE MANSION: THE MOVIE, a thriller set in the underground world of mega-mansion, rave-style parties. Members of the social network will cast the film, choose the director and play a major decision-making role throughout the entire production process. The effort marks the first time most of the major production decisions on a film have been made through an online social network.

"Social networking has become a powerful collective force in today's world," said Jeremy Dallow, President of Ckrush. "LiveMansion.com takes this phenomenon in a new direction, harnessing the participatory nature of the web in a whole new way. Ckrush is committed to making highly entertaining feature films and we feel that the Live Mansion community will be a great producing partner and source for creative talent."

LiveMansion.com members will participate in the making of LIVE MANSION: THE MOVIE in up to three different ways. They can enter an open casting call, audition to become the director and/or call the shots as a producer. Producers vote during the talent search and then subsequently as key decisions are made throughout the rest of the production process. Each member will earn "producer points" as they take part in the making of the film. Those who participate the most will be brought to the set and will earn equity in the film among other benefits.

The search for a director will begin with online submissions, with candidates being asked to tell a story using three pictures and no narrative, and to submit a questionnaire. LiveMansion.com members will rank submissions, with the top choices moving on to the second round. The next step will require candidates to submit up to a three minute video, which will also be ranked. For round three, those still standing will be provided three scenes from the film, one of which they must shoot and submit the video. Community members will then cast a simple vote whether to give them the job or not. The top vote getters will move on to the final round.

The five top candidates for director will be given a budget to create a five-minute short film based on scenes from LIVE MANSION: THE MOVIE. The final candidates will then be brought to New York where they will present their work to industry professionals. Live Mansion Members will then vote online to select the director based on the strength of their short.

The open casting process will also be broken into rounds, starting with photo and questionnaire submissions that will be ranked by members. Top ranking entries will move to a sorting round in which LiveMansion.com will unveil eight character descriptions and candidates will choose which roles they feel fit them best. Members will rate the candidates for each role, with the highest rated actor candidates going to the next round. Round 3 will require candidates to submit a short video of themselves performing scenes from the movie. The top vote getters for each role will be brought to New York and will participate in a live online casting showcase, before members make their final choices.

About Ckrush, Inc.

Ckrush, Inc. is a cutting edge entertainment and digital media group capitalizing on the global convergence of the traditional entertainment industry and the "participatory pop culture" revolution of online communities and digital technology. The Company produces feature films, sports programs and other content that target young adults, a highly-coveted entertainment industry demographic comprised of 70 million-plus consumers with an estimated spending power in excess of $200 billion annually. Ckrush feature films slated to be released in 2006 include, "Beer League," starring Artie Lange, "TV the Movie," starring Steve O and Wee Man of "Jackass" fame; and National Lampoon's "Pledge This," starring Paris Hilton. Ckrush also promotes and distributes televised sports events and other programming through pay-per-view, video-on-demand and other channels. For investor-specific information about Ckrush, Inc., including recent news and stock price data, please visit http://www.trilogy-capital.com/tcp/ckrush/quote.html. For General Investor Information, please visit http://www.trilogy-capital.com/tcp/ckrush/. For additional information, visit http://www.ckrush.net.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are based on management's current expectations or beliefs, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors; acquisitions of dispositions of business assets; and the potential impact of future decisions by management. More detailed information about these factors may be found in filings by Ckrush, Inc. with the Securities and Exchange Commission. Ckrush, Inc. is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

SOURCE Ckrush, Inc.

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